These fun social posts not only changed how Shell communicate on their social channels but also gained them a whole new following of fans. Illustrated by the brilliant Lolly Morris, they changed the perception of the brand and inspired drivers in unexpected ways. This was a great series to work on and was recognised in 2015 as it was shortlisted for best Art Direction at the MAA awards.
Browse through all the fun and quirky executions below.
Browse through all the fun and quirky executions below.
