As Creative Lead in partnership with MullenLowe, I played a key role in redefining Knorr's global brand identity. My work involved collaborating closely with clients and interagency partners to develop a refreshed brand personality that resonated globally while staying true to Knorr’s heritage. I conceptualised and implemented "Knorr's Magic Moments," a unique approach to showcasing the transformative power of Knorr products in film. Additionally, I developed a new visual and audio mnemonic for the iconic Knorr logo, standardised end cards for all AV assets, and led the creation of a cohesive lighting strategy. These efforts have been integral in creating a consistent and engaging brand presence across all platforms.
EVOlVING OUR most distinctive brand asset
Sonic identities are crucial for building brand recognition and recall. From TV ads to logo sounds, establishing a clear creative strategy is essential. Collaborating with Big Sync Music, we developed a new soundscape and mnemonic for the brand. To reinforce this, I conceived and developed an animated logo, marking the first step in evolving the brand's personality.
Sonic identities are crucial for building brand recognition and recall. From TV ads to logo sounds, establishing a clear creative strategy is essential. Collaborating with Big Sync Music, we developed a new soundscape and mnemonic for the brand. To reinforce this, I conceived and developed an animated logo, marking the first step in evolving the brand's personality.
Product magic moment
Knorr makes good food irresistible by infusing every dish with delicious flavour. We wanted to celebrate this in all of our films so we created The Product Magic Moment. We gave a shooting concept to all our directors, fill the screen with flavour, make it dynamic and make it a celebration.
Knorr makes good food irresistible by infusing every dish with delicious flavour. We wanted to celebrate this in all of our films so we created The Product Magic Moment. We gave a shooting concept to all our directors, fill the screen with flavour, make it dynamic and make it a celebration.
Knorr manifesto and Brand personality
A lot of work went into crafting the brand personality, we had to consider where the brand was, where they wanted to go and how to evolve into something new while staying true to the brands core principles. Below is the brand manifesto which perfectly captures the tone and energy of this new personality.
A lot of work went into crafting the brand personality, we had to consider where the brand was, where they wanted to go and how to evolve into something new while staying true to the brands core principles. Below is the brand manifesto which perfectly captures the tone and energy of this new personality.
