We lose 30 soccer fields of soil a minute due to our eating habits and farming practices. But not many people know about this, and there isn’t a solution in the world that can fix it, unless we all change the way we eat. To highlight this, we collected degraded soil from all over the world to make ‘Plates of Hope’, encouraging people to change what they put on their plates with more planet-friendly foods that help restore our soil. 

This was an Open Architecture activation which involved working with IPG agencies across the globe.

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